The Flip – Doomed For The Cull?

Out of the blue, The Flip, the World’s Favourite Handycam, is threatened by extinction. Cisco, its parent company, want to concentrate on core business and decided to axe consumer products from its portfolio. Flip will be shut down according to the BBC, one report among many, 550 jobs will be destroyed, and we’ll lose our beloved Flip.

Save The Flip
Save The Flip

Save the Flip! Don’t let it go the way of the DoDo!

Here is my open letter to Cisco (courtesy of SaveTheFlip.com):

“In days (not so long) gone by, people would have called for pocket video power to rise up against the uncaring, unacceptable face of Big C(orporate), created a grass roots movement to save the world’s favorite pocket handycam, and marched on San Jose, CA. Time for people video power to wake up?

Sure, Cisco, Flip does not fit your product portfolio. But it fits beautifully in people’s hands and pockets, delivers great images and sound at a fabulous price, and is a pleasure to use. In your room, you can do as you like. You can swat a fly, or you can catch it and set it free outdoors. The former shows the world and yourself that you are so much stronger than the fly. Big deal, we all knew this already. The latter shows that in spite of your overwhelming superiority, you’re not a bully but you still care about the little things. That was not so obvious about you, but in this climate, Cisco, can you afford not to show it?

How about a few brownie points for making an little effort, saving a few hundred jobs, being seen to care and making some noise about it (apart from coming out of it ahead of the (financial) game)? Wouldn’t that be a nice bit of image polish you could do with? Or are you so sure of your superiority that you can afford to trample the company, the staff, and the good will of millions of your customers under foot?

Come on, Cisco, wake up before a few celebs lend their names to an anti-Cisco campaign. Now, wouldn’t that be fun to watch? I’ll bring my Flip to the show, for sure.”

Join the campaign, sign the petition!

Click here and Save the Flip!

2 thoughts on “The Flip – Doomed For The Cull?

  1. Hi Max,

    What I have a flip camera and it is so cool. Easy to use, small and just looks the part. Does this mean that there will be no more software updates.

    What a bummer! KEEP THE FLIP!!!!!

    Craig

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