On Page SEO is oxygen for your website.

Ha, I hear you think, now he’s gone around the bend. But before you declare me certifiable, let’s answer one simple question:

What is the difference between necessary and sufficient?

Here is an example:

When you want to burn a piece of paper, it is sufficient to put a match to it. It will burn, no doubt. Is it necessary, though?

No, not really. I am sure you can think of other methods that will burn a piece of paper than using a match. Using a flame thrower, for instance, or dropping it into an active volcano. Well, you know what I mean.

To get the piece of paper to burn, however, you absolutely need oxygen. It is indispensible. It is necessary. Nevertheless, while you cannot burn paper without oxygen being around, oxygen alone is not sufficient to burn it. That much is pretty self evident.

In my experience, On Page Search Engine Optimisation is necessary to get consistent ranking. Just like a flame needs oxygen, consistent results need good On Page SEO.

Don’t worry, I am not going to go over well trodden ground again. There are plenty of inexpensive SEO courses out there that will teach you exactly how to do all the steps in detail. I’ll give you links to what I consider to be one of the best in a moment. It’s also the one I have used most.

Of course, you can find the information freely distributed all over the Internet if you are prepared to invest the time and search for it and then separate the gold nuggets from the dross. It’s up to you.

Now let’s assume you’ve done your On Page SEO. How do you know whether you got it right?

No problem. There are 3 simple tests that you can run to check your site or page. They’ll tell you all you want to know about it. And the best thing about these tests is that they are free.

Check this out:

Here are the links to 3 free On Page SEO test tools:

SEO For Firefox: http://tools.seobook.com/firefox/seo-for-firefox.html
SEO for Firefox is a Firefox plugin that will be installed on your computer.

Aboutus.org: http://www.aboutus.org/
Aboutus.org is a website. Everything happens online.

Traffic Travis: http://www.traffictravis.com/
Traffic Travis will be installed on your computer.

Go and use them to your heart’s content. But before you click away, I’ll give you another tool:

A free On Page SEO Checklist.

I compiled this checklist for myself to help me keep focused when I set up a new site or a new page. It is based on my experience, on what I did and do to get free traffic to my sites and to get to the top of Google, Yahoo and Bing, even in highly competitive markets. It is what I used for the site I showed you a short while ago in Dominating Page 1 Of Google.

Just enter your name and email address here and download your free checklist:

Finally, here is the link to the On Page SEO course that I had promised you earlier.

The best hands-on course that teaches you On Page SEO is Craig Kaye’s Info Product Killer (IPK). That’s where I really came to grips with many of the techniques that I used to rank my sites at the top of Google, Yahoo and Bing.

IPK is vastly more than just On Page SEO coaching. You’ll learn how to build a year round business making money from physical products, a market that is hugely bigger than the information product market. As far as I am concerned, this is a great bonus, but the On Page SEO section alone is worth the money. What I learned there is applicable anywhere, not just in the Amazon affiliate market.

There is another plus to IPK: when you buy the program, you join Craig’s community of IPKers, and you‘ll receive free updates on whatever is new in the SEO and the affiliate marketing field.

Of course, if you think that On Page SEO is not necessary, don’t download the Checklist and don’t get the course. But then, why are you still reading this post? 😉

As always, I love to have your comments.